Americans stress importance of eco-friendly travel
FROM HOTELMARKETING

Travelers are reassessing how they travel, where they stay and the impact they leave behind when on vacation, according to the Orbitz survey.

With over two-thirds (67%) of Americans placing importance on the eco-friendliness of a destination, this market segment has a growing future ahead of it.

Conducted by MarketTool’s Zoomerang’s polling service, the Orbitz survey highlights that:

- More than half (65%) state it would somewhat impact their decision to stay at a hotel if they knew the hotel was using solar or wind energy to supplement the powering of the building.

- A strong majority (63%) state they would pay a little more to rent a hybrid vehicle or stay at a “green” hotel.

- More than half (52%) of Americans state they would be willing to donate a small portion of their vacation budget to help save the environment when booking a trip.

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