Revenue Management and Packaging Strategy By Gabor Forgacs and Hoffer Lee
www.hotelmarketing.org

A current study was undertaken to develop a better understanding how hotels utilize the revenue management strategy of value added packaging. The following is a summary of the key findings.

What is Packaging?
If a hotel offers other products and services bundled together with room nights we call it a package.

Package of Internal Components
One way to bundle items together into a package is to use only internal components. That means: each item is produced and controlled by the hotel offering the package.

Package with External Components
Another way to bundle items together would be a mix of internal and external components.

The Objective of Packaging
Hotels in different markets use packaging for different purposes but there is one common element: the fundamental purpose of packaging is to create the perception of value.

Packaging and Segmentation
Leisure travelers find different packages attractive than business travelers. If a hotel has a well defined approach to segmentation, customized packaging is the most effective for targeting a specific market segment.

Revenue Streams Management
It is important for hotels to identify the profitability of each component in a given package.

Conclusion
There is a tremendous potential in value added packaging. From the guests’ perspective we see a preference for one-stop shopping (driver: convenience) and inclusiveness (driver: value). From the service providers’ perspective value added packaging is a well invested effort that helps generate more revenue, boost occupancy and maximize profitability of hotels.

Worldwide Electronic Hotel Revenue Up 14.7 Percent in Q3 2006 TravelCLICK eMonitors Shows Increases in Both ADR and Room Nights booked
from www.hotelmarketing.com

TravelCLICK's results indicate continued health for the hotel industry based on electronic distribution performance for the third quarter of 2006. The data shows that worldwide electronic hotel revenue from the Global Distribution Systems(GDS) and key Internet sites increased 14.7 percent over the third quarter of 2005.
So we can see also on that article that the number of electronic rooms nights booked for the third quarter increased 5.2 percent over the same time last year.
also as i like too from the electronic hotel revenue that there is top market including new york, london and hong kong, will continue to trend with their respective economies, while new high-growth markets emerge as the most important maket for me is the one of middle east market.
And as john Hach the vice president of eMarketing Solutions said that the third quarter travel agent results continue to show steady growth, in addition to the increase in room night growthcompared to bookings made via the internet.*
We also could see the travel agent that is really good intermediare to help by the internet fo booking all rooms with goupe or seminar etc... now we see that travel agent booking represented 80.1 percent of total room nights.And the most important about tavel agents i see that a good help for hotel industry that travel agents also continued to be a key source of higher ratebusiness for hotel.
And internet room nights, sourced from consumer online transactions on gds- powered Internet sites .
So at the end we could notice that year to date for 2006, travel agent hotel room via the GDS were up 6.2 percen, driving a 7.3 percent growth in ADR from the same period in 2005.

Hotelier’s 2007 Top Ten Internet Marketing Resolutions By Max Starkov and Jason Price www.hospitalitynet.

This year at least a third of all hotel bookings will be generated from the Internet. Another third of all hotel bookings will be influenced by the Internet, but done offline. By the end of 2010, over 45% of all hotel bookings will be completed online, and they ask themself many questions like:
If hoteliers are taking full advantage of this dramatic channel shift?
Is there such a thing as customer loyalty in this environment?
How can the hotel increase its direct online market share?
Is there more hoteliers can do to compete and succeed?
Whether we are a major hotel chain or hotel management company, independent or franchised hotel or resort, we can stay ahead of your competitors and capture new market share with an effective Internet Distribution and Marketing Strategy. Smart and proactive hoteliers who utilize the Internet to their own advantage will define the industry winners and losers in 2007 and over the long term.
Here are the Top Ten Internet Marketing Resolutions your hotel company should urgently adopt in 2007:

Year of Mastering Internet Marketing.
Value vs. Price Equation
De-Commoditization Strategy
Electronic Customer Relationship Management
Consumer Generated Media (CGM) strategy
Direct Internet Marketing and Distribution Strategy
Indirect Online Distribution Channel
Website Re-Design and Optimization Strategy
comprehensive Internet Marketing Strategy
New Core Competencies and Adopt Best Industry Practic

At my opinion i see that all these strategies are required because by starting the 2007 all these developping ideas and process that was made by jason and max are needed and wanted in our industry and like this it will allow us to booking and reserved easyer by tne internet and have what we need by the information put it on the net.
even but his idea to the hotel market and how he think about sophisticated travel way.
and i really do like alll the 10 marketing he is working on it because all of it are needed i give exemple for e-CRM the Electronic Customer Relationship Management how he will allow his self to be knowing to his customer, and also customer service in this interactive age, personalization, one-to-one eMarketing, and building customer loyalty. Must of this he will continue Building Interactive Relationships with his customers etc...
an article like this give me the oppurtinities to have ideas by making and give always the good new market and product for all kind of my costulers by serving them service in the hotel and also by giving all kinds of products that we alreadyb did studies on it that he is really needed in our property.