hotel

Monday, April 23, 2007



http://estellecmh.blogspot.com/

good morning every body , just a message for all of you to let u know that Estelle and me do the analyse of the websits bellow, hope that will interest you and dont hesitate to comments thank you
from Charbel and Estelle

Saturday, April 21, 2007

Americans stress importance of eco-friendly travel
FROM HOTELMARKETING

Travelers are reassessing how they travel, where they stay and the impact they leave behind when on vacation, according to the Orbitz survey.

With over two-thirds (67%) of Americans placing importance on the eco-friendliness of a destination, this market segment has a growing future ahead of it.

Conducted by MarketTool’s Zoomerang’s polling service, the Orbitz survey highlights that:

- More than half (65%) state it would somewhat impact their decision to stay at a hotel if they knew the hotel was using solar or wind energy to supplement the powering of the building.

- A strong majority (63%) state they would pay a little more to rent a hybrid vehicle or stay at a “green” hotel.

- More than half (52%) of Americans state they would be willing to donate a small portion of their vacation budget to help save the environment when booking a trip.

I THINK IT COULD A VERY GOOD IDEA BECAUSE LIKE THIS IT COULD REALLY HELP TRAVELLERS HOW TO TRAVEL WHERE AND BEEING EASYER FOR THEM;

Friday, April 20, 2007

Our hotel is the kube hotel
and we have a design and fashionable guest.
so that's why it could interest us as kube hotel to look at those 3 different sites , because it could higher our funds

3 sites analised:

1- Rates to go /

-the target is the last minute customers who are looking and searching discounted prices

-the reach of this site is that first it gives the opportunities to the customers to have access fo a large market of reservation around all the world, so they could reach a big part of any country that they are looking for at a low prices.

-Kyriad Porte D'Ivry Hotel Paris
1 - 11 Rue Rene Villars 94200 Ivry-Sur-Seine
type of hotels that are listed is all type of stars from 1 to 5.

-the marketing that this site is using we dont think that it could interest us because not great and interesting media,

_yes - the affiliate benefits are earning revenue from online travel sales and maximize their traffic.
control the commission they earn.

2- late rooms

-the target market is business and pleasure, a large panel of customers who wants to travel on the laste minute.

- in all region and any destination of UK and EUROPE, assigned from the map that we looked at.

- Fraser Suites Harmonie
6 Boulevard de Neuilly, La Defense 1 , Paris 92400
from 4 to 5 stars luxury hotels through unique guest houses, from city apartments to rural B&B.

- not big marketing

- yes - simply link to their hotels, when visitors customers booked a late room they pay them commission on the booking.

3- MINOTEL

- Target: partners and extending the family, suppliers, TO, TA, and all could choose a link to join them.

- the reach are these following countries: Europe, United states( north and south), Egypt and China,
we know this because they affich a map of all destination they search for (28 coutries)

- Moderate first class hotel

- a leading european hotel chain they have a big group work with press and media as their market departement, per example as they market at minotel launches international franchising system and they also market by internet, the great wall of china.

- yes- affeliate benefits- 5 % commission for each night confirmed :
* additional income
* cost free partners
* quality service for the internet user
* increase in internet use traffic


conclusion
the site will best generate new business for our kube hotel will be :
late rooms
because we see that it was the only one between the 3 other sites it could work for us and affich our image and market our 4 stars hotel.
and as site we see that its easy to book
simple, clear, good colors and design of using
and during our search it was the only one that we could reach our hotel - kube-